How do you drive success in today’s creator-led social media landscape? Today, climate communicators can no longer rely only on earned media to reach people. Meanwhile, Americans and people around the world increasingly say that social media is their most important source of information. Collaborating with content creators or influencers can expand and effectively engage your audience in new and exciting ways, but it is also possible to only preach to the choir or even create backlash amongst your intended audience. In this webinar, our invited experts will share insights on how to design creator campaigns to boost support for climate action and measure the ROI of this vital communications pillar.

Join Cynthia Norrie, Deputy Digital Director at the Yale Program on Climate Change Communication who will moderate the session with Cynthia Soneghet, Senior Influencer Lead at Global Strategic Communications Council and Shannon Cooke Vigliano, Senior Director of Campaigns at Vocal Media.

To register click here.